Marketers of Blood Pressure App Settle Charges for Inaccuracy

The marketers of a mobile app designed to measure blood pressure, Aura Labs, Inc., doing business as AuraLife and AuraWare, and its founder and co-owner, Ryan Archdeacon, agreed to settle charges by the Federal Trade Commission that they deceptively represented that their Instant Blood Pressure (IBP) app was as accurate as a traditional blood pressure cuff and failed to disclose the owner's “five stars” review of the app in the Google Play and Apple’s App Stores. The defendants are barred under the settlement from making such unsupported claims in the future and must disclose any material connections between Aura and people who endorse its products. Andersen Sleater LLC's attorneys represent consumers that have been deceived by false advertising and inaccurate claims. Click here to read more.