Consumer Group Takes Aim at Goop's Health Claims

TruthInAdvertising.org (TINA.org) investigated and warned Gwyneth Paltrow's company, Goop, about its advertising of products without competent and reliable scientific evidence required by law to make such claims. It has now filed complaints with government authorities regarding them. TINA.org revealed more than 50 instances in which the company claims that its products (or those it promotes) can treat, cure, prevent, alleviate the symptoms of, or reduce the risk of developing a number of ailments. Some examples include crystal harmonics for infertility, rose flower essence tincture for depression, black rose bar for psoriasis, wearable stickers for anxiety, and vitamin D3 for cancer and an article called “Earthing: How Walking Barefoot Could Cure Your Insomnia & More.” Andersen Sleater Sianni represents consumer who have been defrauded by companies that make false claims in their advertising and marketing. Click here to read more about the Goop investigation.